Men of Action: Vidal Sassoon, Revolutionary and Trendsetter

Vidal Sassoon
1928 – 2012
Revolutionary and TrendsetterĀ 

Vidal Sassoon achieved a great deal in his 84 years. After his mother had a vision that he should be a hairdresser, she enlisted him in a local salon as an apprentice. He worked hard and opened his first salon in 1954.

‘I made up my mind then that if I was going to be in hairdressing long term, I wanted to change things’

This is exactly what he did. Sassoon too the technicalities of cutting hair, and blending them with creativity and architecture, arriving at a mixology of trendsetting.

‘He changed the way everyone looked at hair. Before Sassoon, it was all back-combing and lacquer; the whole thing was to make it high and artificial,’ explained the creative director of American Vogue, Grace Coddington.

Sassoon performing his famous cut on fashion designer Mary Quant

‘He was the creator of sensual hair,’ remembered John Barrett, founder of the John Barrett Salon. ‘This was somebody who changed our industry entirely, not just from the point of view of cutting hair, but actually turning it into a business’

Sassoon quickly gained exposure when he cut the hair of the leading actresses of his age, including Mia Farrow’s haircut in the film Rosemary’s Baby (1968).

Sassoon cutting Mia Farrow's hair in preparation for 'Rosemary's Baby'

He was also a titanic force in the fight for freedom, and regularly campaigned against anti-semitic, fascist movements in London.

As a Man of Action and revolutionary, Sassoon will be remembered for years to come.